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The Key to Social Media Strategy Development for Crisis Comms? A Mind Map

Posted on 15 December 2009 by Erica Carnevale
Categorized as Crisis Communications, social media

Carolina Noguera Binstadt’s recent post about former GM CEO Fritz Henderson’s daughter’s profanity-laced tirade on GM’s Facebook fan page got me thinking about the importance of social media strategy in crisis communications planning.
While GM likely planned ahead to monitor the flurry of discussion in social media to have a pulse on brand sentiment about this [...]

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