Hypertext

When people wrongly believe you have died, speaking up might actually be a fairly effective means of changing their perceptions.

Two weeks ago, an acquaintance from the Publicity Club of New England invited me to speak on a panel about job searching and networking. The panel was well rounded and included national communication headhunters, etiquette and image experts and local hiring managers. In attendance was a room full of twenty-something job seekers whose ranks easily [...]

One suggestion we’ve offered repeatedly over the past year is to use more video as part of your PR and social media efforts. There’s no disputing that we’re visual people and “seeing is believing.” Adding more video posts to your corporate blog is one way to breathe new life into your blog in 2010, boost [...]

The impact of social media is growing beyond PR and marketing toward business functions such as sales, customer service and product development. Social media measurement and its connection to tangible business metrics are key to determining business ROI of social media. PR professionals must evolve their skills as their reach is extending farther across the [...]

This week, Text 100’s own Julia Graham was named a Top Tech PR Pro in PRSourceCode’s annual Top Tech Communicators awards. What’s particularly cool about this award is that it comes from the editors and bloggers at the IT and business publications like InformationWeek, eWeek and Network World that Julia works with everyday.
We were thrilled, [...]

Many companies with a Twitter account and a Facebook fan page are already looking for “the next big thing.” As a result, we’re getting a lot of interest from communications teams in learning more about building iPhone applications. Here’s our take on one of the best selling mobile devices from a comms perspective:
Simply having a Twitter account or Facebook fan page does not [...]

We all make presumptions. That’s human nature. After all, we’re analytical creatures and we’re wired to form opinions based on multiple stimuli. But in the PR business, sometimes these assumptions can be flawed. And I must confess, we don’t challenge them often enough.

This was the thinking that led Text 100 offices in 21 countries to [...]