Social Media Week Panel Recap: Standing Out in a Video World
Yesterday I was on a Social Media Week panel in San Francisco with leading players in online video: Jim Louderback, …
Tag Archives: ROI
The ROI of Real-Time Engagement
In the emerging real-time business environment, where public discourse is no longer dictated by the mass media, size is no …
Measuring Success: Is it Time to Quit Your Corporate Blog?
It’s a common scenario: you’ve put a lot of time and effort into the strategy and design of a corporate …
Social Media: Transforming Business, ROI and the Role of PR
The impact of social media is growing beyond PR and marketing toward business functions such as sales, customer service and …
Selling Social Media to the CEO
Keynoting at PRSA Digital Impact Conference
While the Public Relations industry does everything possible to become immersed in the social media …