Tag Archive > social media measurement

AHynes

Social Media: Transforming Business, ROI and the Role of PR

Posted on 13 November 2009 by Aedhmar Hynes
Categorized as Peer Media Events, Public Relations, social media measurement

The impact of social media is growing beyond PR and marketing toward business functions such as sales, customer service and product development. Social media measurement and its connection to tangible business metrics are key to determining business ROI of social media. PR professionals must evolve their skills as their reach is extending farther across the [...]

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josephk

Most Influential Blogs Series: Arianna Has Come a Long Way…

Posted on 28 May 2009 by Joseph Kingsbury
Categorized as Blogs and Blogging, Trends, Uncategorized, social media, social media measurement

For the politics category of our most influential blogs study, it’s our pleasure to share 463 Communications partner and fellow Next Fifteen friend Jim Hock’s view on the shifting landscape of Beltway communications…
“As we all know, Barack Obama has completely changed what new media means to all of us. His campaign revolutionized the way a [...]

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josephk

“Critique of…social media?” What Kant might have said…

Posted on 08 April 2009 by Joseph Kingsbury
Categorized as New York, Text 100, Trends, social media, social media measurement, social media monitoring

Photo credit: David Yu

“Out of the crooked timber of humanity, nothing entirely straight can be built.”
- Immanuel Kant

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