Text 100 Digital Download – Week of May 2
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Tag Archives: social media ROI
Social media has influence over senior executives too (not just “young” people)
Tom Foremski at Silicon Valley Watcher posted an interesting take on a new study released by the Society for …
Why the “last click” model is flawed (hint: getting me to buy takes more than 3.2 ads)
94% of touch points in today’s “last click model” are thrown away and not given any credit for a sale. …
Is Twitter just “pointless babble?”
40% of posts on Twitter are “pointless babble” according to the latest media headlines. That data comes from a recent …