Hypertext

…there’s a lot to consider when trying to zero in on the right kind of talent. There’s at least as much snake oil as legitimate talent out there…

As we enter a new decade undoubtedly full of hyped trends, disruptive platforms and outrageous applications, we asked our experts to tell us their predictions:

Jeremy Woolf
(China)
Pierre Le Leannec
(France)

Lars Basche

The world is looking to Copenhagen where the UN climate conference 2009 is currently taking place. At Text 100 we advise many clients on CSR and social media communications and have therefore been very interested in considering the communications landscape surrounding the conference this year. We want to find out how Web 2.0 and especially [...]

Carolina Noguera Binstadt’s recent post about former GM CEO Fritz Henderson’s daughter’s profanity-laced tirade on GM’s Facebook fan page got me thinking about the importance of social media strategy in crisis communications planning.
While GM likely planned ahead to monitor the flurry of discussion in social media to have a pulse on brand sentiment about this [...]

Tom Foremski at Silicon Valley Watcher posted an interesting take on a new study released by the Society for New Communications Research (SNCR) stating that senior executives are affected by social media and that the influence of online communities on business decisions has grown over the past three years.
Check out the results of the [...]

The impact of social media is growing beyond PR and marketing toward business functions such as sales, customer service and product development. Social media measurement and its connection to tangible business metrics are key to determining business ROI of social media. PR professionals must evolve their skills as their reach is extending farther across the [...]

Last week at the PRSA 2009 Northeast District Conference, I attended a packed session where the crisis comms team for the crash of Flight #3407 shared their strategy and lessons learned. The panel had representatives from nearly every facet of the response team and the media, including Grant Loomis, communications director for Erie County Executive [...]