Hypertext

Text 100’s CEO Aedhmar Hynes recently posted on the Arthur Page Society’s Page Turner blog about the topic of trust and its relevance to leadership of an organization.  It’s a good read and makes some interesting points about the role of trust in today’s business climate.  Check it out.

Building brands and earning customer loyalty in the age of social media – this will be the subject of a discussion panel hosted by Text 100 Germany, at the international media conference Medienwoche@IFA.
Focusing on the opportunities and challenges presented by online branding, the debate will cover such questions as: Is it possible to manage brand [...]

With the constant cries and decrees of the death of traditional journalism coupled with the ever-growing and omnipresent influence of social media, public relations professionals find themselves at the helm of an exciting period of evolution in the communications industry. Our CEO, Aedhmar Hynes spoke to this and the future of PR in the ever-changing [...]

Is social media a friend or foe? An interesting topic given the profile social media has claimed of late. Ladies and gentlemen of the jury, let me present defence exhibit A – a Nestlé KitKat.
This icon of chocolate goodness seems harmless. Greenpeace, however, has pressured Nestlé to stop using palm oil in its products, citing [...]

Last week I had the pleasure of accompanying our CEO, Aedhmar Hynes as she spoke at the Conference Board Corporate Communication and Web 2.0 Conference. The panel, “Overcoming Barriers to Building Digital Relationships,” discussed how many of the “new” rules in social media are in essence the very old rules and fundamental elements of [...]

Text 100 Johannesburg office gives the scoop on the new World Cup stadium.

One suggestion we’ve offered repeatedly over the past year is to use more video as part of your PR and social media efforts. There’s no disputing that we’re visual people and “seeing is believing.” Adding more video posts to your corporate blog is one way to breathe new life into your blog in 2010, boost [...]