Hypertext

One suggestion we’ve offered repeatedly over the past year is to use more video as part of your PR and social media efforts. There’s no disputing that we’re visual people and “seeing is believing.” Adding more video posts to your corporate blog is one way to breathe new life into your blog in 2010, boost [...]

The second annual SC World Congress was held recently in New York City, and Text 100’s Grace Pai-Leonard was there to join the dialogue.  
For those of you who aren’t familiar, SC World Congress is an event put on by Haymarket Media, publishers of SC Magazine, and can be considered an East Coast version of the [...]

This week, Text 100’s own Julia Graham was named a Top Tech PR Pro in PRSourceCode’s annual Top Tech Communicators awards. What’s particularly cool about this award is that it comes from the editors and bloggers at the IT and business publications like InformationWeek, eWeek and Network World that Julia works with everyday.
We were thrilled, [...]

For the second year in a row, Text 100’s North American Digital Lifestyle sector was able to offer exhibitors a cost effective, exclusive event designed specifically to reach consumer media holiday gift guides, launch new products, make announcements or just build relationships. Text 100’s ‘Summer Sleigh Ride’ took place last week on Tuesday, June 23rd, [...]

We all make presumptions. That’s human nature. After all, we’re analytical creatures and we’re wired to form opinions based on multiple stimuli. But in the PR business, sometimes these assumptions can be flawed. And I must confess, we don’t challenge them often enough.

This was the thinking that led Text 100 offices in 21 countries to [...]

Last week, President Obama delivered an address in Cairo,   Egypt, titled “A New Beginning,” to help start a new chapter of engagement between the United States and Muslim world. He boldly addressed the range of issues that have caused tensions and challenged preconceptions. Every phrase, nuance and gesture carried purpose and was delivered with [...]

I had the opportunity to sit on a panel a little while back put on by the Social Media Club Boston on the topic of “Integrating Social Media Across the Big Brand.”  It was a really good discussion with a big crowd, and the host Hill Holiday did a terrific job of putting on a [...]